The Basics of Website Management
To learn the basics of website management, learn how the internet works first.
Once you know the basics of keywords and search engines and how people use them,
website management gets real easy. If you did not build your site based on
keywords, content and search engines, expect management of your site to be
difficult. Here's why.
The one thing you want from your site is performance.
Site statistics have to be monitored and the data must be understood. Traffic count, keywords used to find you and how well you rank at search engines tell much of the story. Then there is how many people contact you, are you making any sales, and how much all this is costing are performance measures as well.
In short, the more you know about keywords and content the easier it is to get the performance you expect. In all cases, the basics of website management are best learned Before any site gets built. How it was built determines how it will be best managed, but here's a few guidelines...
Our Top 20 Basics of Website Management
- Organize your "online" business and treat it like a business. No business runs all by itself, it needs you.
- Practice the simple art of KISS, keep it simple. Don't buy useless marketing tools that get you in trouble with Google.
- Get help when you need it because your wasted time has value and it's another day you make no money.
- The basics of website management require you to know simple computer skills like cut, paste, copy and saving files correctly. Lack of these skills prevent you from doing small management tasks yourself.
- Learn basic html code, it's the crux of your website. You need this to change a color, change text size, or add a new picture.
- Improve your writing skills and practice them including search engine optimization. SEO is not tricks or gadgets nor software, it is knowledge.
- Add content, and update content because new and relevant content is what the search engines want from you.
- Newsletter creation and maintenance is simply required.
- Monitor Adsense accounts, change ad positions, monitor changes/results.
- Work on inbound links from other websites. Google demands it for good rankings to happen.
- Press releases can stir traffic and get the word out on new websites, so don't overlook this one!
- Learn how to and why to use ad tracker links. They tell you how well things are going.
- Understand Clickbank, PayPal, and other merchant services to avoid the high cost of collecting money online.
- Monitor all stats provided in your system, literally all, and KNOW what they mean. If you do not have site statistics... Get them!
- Find, track, change and watch affiliates, sales, and associated traffic counts/sales/performance.
- Use PPC, or pay-per-click advertising like Google Adwords to push and promote specific items to specific crowds.
- Offline advertise in inexpensive local papers and similar flyers that reach specific areas and specific targets.
- One of the main basics of website management is word of mouth advertising. Tell everyone you meet and make sure domain names are on all correspondence.
- Never stop, never stop learning because the internet is like quick sand. It moves around and changes often.
- Last but not least, believe in and USE internet web site fertilizer. Keywords, content, common sense, and apply it heavily.
