Sites Designed for Better Website ROI
Accomplishing better website ROI (return on investment) is our goal as professional web site
designers.
Because we plan ahead, before your site is even built, the gears under the hood are already rolling for building free traffic with the major search engines. And, because a top small business web site must never be static, opportunity for expansion is built in.
We develop your website by designing it to search engine friendly standards First... We don't "just" build it.
Getting Your Most Wanted Response Means Better Website ROI
Your website's pages are designed on a keen interpretation of the keywords we've researched and your completed Web Site Content Guide. From there, your Most Wanted Response was built into each page.
The content, or copywriting, on your web pages is the glue that brings together and sets into play every strategy we plan for marketing your business online. CannonFire Marketing has a solid plan for achieving better website ROI with the copywriting on your site pages.
We have reached the end of the Site Design Phase!
Developing a top small business web site came from collaboration between you and our team. Proper site design has happened directly because of the steps we have taken together to get there:
- We performed keyword research targeted to your business
- We prepared your marketing strategy based on keyword data and your business goals, complete with the marketing funnel built in to achieve your Most Wanted Response
- You, your writer and your coach completed the step-by-step web site content guide
- Your writer prepared optimized and compelling web site content.
Now all the optimized pieces are turned into HTML, the language of the web.
Consider that most webmasters Start right here. That's why many websites fail, and their owners never experience the benefits that do come from a top small business website.
Strong performance requires all pieces to work in an optimized way, that's why building is last at CannonFire.
The front end matters and that's a master plan. When that's done, then we build what's "under the hood" because search engines don't see "pretty pages" or "marketing funnels" -- they see html.
We add a special check point right here.
Our design specialist has a checklist of all the items we must have to physically build the site and publish to the internet. You, your coach, and this design specialist collaborate one last time to make sure it's all there and correct before building begins.
The "look" of your site is determined here too. Then we insert optimized content into the templates controlling the looks. Those are published to our testing server for your review and ours. With all involved looking "one more time" we fix any errors and publish to its permanent domain name.
Better Website ROI Means "Automated" Lead Generation
We determine the best strategy for your business goals, and use the most effective combination of SEO copywriting, RSS feeds, pay-per-click advertising, article submissions, listing in hub directories, and much more.
We help you develop relationships with your visitors through newsletters, downloads and e-books, email and autoresponders, blogs, video, and audio. Your website will work for you 24/7.
How to Manage Your New Lead Generator
How will you know if all of these steps we've taken work?
- Who's been to your site?
- Which pages did they read?
- Did they download your Free Stuff?
- Where does the traffic come from?
That's where website management comes in and we built in the best mangement system I have ever used. Find out how you can tell if better website ROI has happened for you.
