Local law firm marketing websites have different needs than national or multi-state firm websites. One big difference is you can bet potential local clients will be using mobile devices to search for you. For that reason, 100% responsive website design is a must. That means your law firm website will automatically size itself to the mobile or PC device being used to view your site.
4 Critical Parts for Local Law Firm Websites
- Immediately visible contact information including phone and location.
- An interactive Google location map specific to your address.
- An active presence using the Google+ and their local business systems, which is correctly associated to your website by Google Authorship.
- Informational content about your community involvement.
Not only do these things help establish a following, add branding and get your name out there, they also help Google identify you as a local business. That in turn helps the ranking process. To repeat myself once again I know… Google will send over 70% of your traffic.
Take a Look…