I discuss organic SEO here; but feel the need to explain the how, why and the benefits a little more, including how organic SEO actually works.
Please study the following listing at Google a few seconds:
- I went to Google and searched back surgery for this example.
- The 1st thing I want you to notice is the bold words.
- 2nd, notice the search term is highlighted in the Title, the Website Address, and Description.
Organic SEO Makes It All Happen
Google gets everything you see in that listing above from your website, automatically. So it’s real easy to understand the importance of your law firms website URL’s, titles and descriptions. And although that’s not all there is to it, if you understand the organic concept so far, you’re light years ahead.
The point here is with all the pages, keywords, titles, descriptions and text your content needs to succeed, do you see the importance of a Top Law Firm SEO master strategy? Can you remember all that information when you’re building 20 pages or more?
While it’s true that 90% of law firms have a website, their failures can easily be traced back to the 1st failure, no master plan in hand. Don’t go that route; I guarantee your website will fail.