Pay Per Click Advertising
At CannonFire, pay per click advertising (PPC) is done by request only and for additional fees.
Our management clients can expect PPC to be part of their web site marketing strategy. As we develop each web site design, our keyword research can also be used as the foundation for pay per click advertising in your web site marketing plan.
With the proper keywords in hand, pay per click ads make a direct hit on the geographical areas you serve, be that at home or across the globe. It's SEO target marketing at its best.
What is Pay Per Click Advertising?
Pay per click ad campaigns are the most common of all target marketing techniques. Simplified, you place a small ad in the paid (or "sponsored links") section of the search engine results page. Every time someone clicks to your website from an ad you've placed, you pay a fee.
Google Adwords is the most well-known and highly used PPC program on the Net. You bid on targeted keywords and decide how much you're willing to pay for each visitor (each click) they send your way.
Adwords ads appear on the top or right side
of
Google's natural search results
PPC ads can generate traffic right away. Depending upon the specific keywords you choose to pay per click and the more effective your ad copywriting is, the higher your site will rank in the paid search results.
With effective use of pay per click advertising, you can
- Quickly reach people actively looking for information about your products and services online
- Easily control costs - pay only when people click on your ad
We use PPC ads as a cost-effective way to drive highly targeted traffic to
many client's sites. The net result is full search engine marketing: Advertise for free on search engines
with keyword-rich content, plus use paid SEO target marketing. It's the
optimum way to achieve better website ROI.
Pay per click advertising cost less when your ads link to "related" keyword optimized web site content. Download Can a Web Site Help Your Professional Practice for professional help at no cost.
PPC Must Be Managed! - Once your site is built and your PPC ad campaigns are up and running, the most important part becomes search engine optimization management tools.
