Search Engine Friendly Web Development
Is SEO Dead or Alive?
Search engine friendly web development has evolved over the years. Many
search engine optimization (SEO)
techniques used in the past are now obsolete.
The engines are smarter and old "tricks" - hidden text, cloaking, link schemes and many more misleading ploys - no longer work. They will even get your site banned.
So, is SEO web site development Dead or Alive?
Both. The term SEO had begun to earn a bad reputation. Hustlers in the business had grown to "black market" proportions, taking advantage of people wanting free search engine traffic. It was about unscrupulous SEO companies making money fast.
I call it smoke and mirrors and the ads you read sound like miracles are guaranteed. That's the "dead" part. If you use smoke and mirrors with Google, may your web site rest in peace, all alone.
At the very least, the term SEO has been re-defined.
Today, think of it as Search Engine Friendly Web Development.
Good, solid web design. Learn the difference, apply it, and you will get rankings you never had before. If your site is new, apply it and watch top rankings happen, seemingly automatic.
Does search engine friendly mean the same as to optimize?
Without any doubt. Optimization has a definition that will never change. The marines have a slogan, "Be All You Can Be." Optimization will do that for websites.
Here's the definition of "optimize" by Merriam-Webster's Online Dictionary
: to make as perfect, effective, or functional as possible
That's all optimization is, make it easy for search engines to do their work.
Is there a way to know what is right and wrong?
Yes there is and our free stuff will help you understand it easily.
Even if you have a webmaster, you the website owner need to know the truth. The truth is, search engine friendly web development is a clearly defined process.
Remember... No tricks, No games, No secrets or shortcuts. To make it easy, just heed the Google Guidelines. And make sure you don't fall into these traps:
Search Engine Friendly Web Development "Mistakes"
- Meta tag optimization services won't help if the tags do not match the content.
- Stuffing excessive keywords into a page or meta tag will get your site punished.
- Use of unauthorized software to check your rankings at Google can get your site banned.
- Using trickery of any kind at Google means you loose!
- And, failure to know and "play" by the rules means no top rankings for your site.
You can not afford for that to happen!
So what works?
A one, two, three punch!
- Creative "informational" content that...
- is written to your audience with specific keywords, and...
- complies with Google Webmaster Guidelines.
Articles beyond this one explain the pieces of search engine friendly web development. The key pieces are: keywords and a master plan. These articles help you plan, make you think, and if these actions are taken, success with traffic building will not escape you like it does most.
There are 3 solutions here:
- If you are a professional service seller, download Can a Web Site Help Your Professional Practice and see how it will.
- Review our search engine friendly web development process.
- Need help? See Who We Work With
