Search Engine Optimization Management Is Required
New web sites and old require search engine optimization management, but
with the right tools, management is nothing to be afraid of doing.
Your goal as the manager is to Know the results of your SEO efforts.
- Rankings must be checked and use only approved methods to do so. Google guidelines say flat out that products like Web Position Gold are not to be used for this. What you need for SEO campaign management is built in as standard when CannonFire builds your site, all sweet and legal from Google.
- Are the keywords you optimized with working? You'll be surprised to see how many more key phrases find you besides your original keywords if you're doing things right. Google Analytics is super for this task and it's free to use now and especially when you use Adwords PPC.
- How is your traffic? How much comes free and how much comes from PPC, ads you buy, or links from other places? Better still, where did the traffic come from exactly?
What we're discussing here is tracking your website visitors. Know who comes and how many and definitely from where traffic comes. Just having a click counter on your site is a waste of time.
The Best Search Engine Optimization Management Tool
The best search engine optimization management requires the best tool and my recommendation is Google Analytics. It is free to use as a Google Account owner, and we install the necessary code as standard in web sites we build.
We set up your "dashboard" as it is called at Google, and set it to send you reports for a visual of what's happening on your site, direct to your email account. And, you can log in anytime to check things as you see fit.
Are There Professional Managers?
For additional fees... we manage most websites we repair and build. SEO campaign management can be time consuming, but with a good marketing plan from the start, there is much less management to be done.
If you do your own work, or you're an owner with a webmaster, subscribe to CannonFire for free management tips and insights to building traffic. Knowledge is power.
If you need Services, Contact CannonFire
