SEO Campaign Management
Good seo campaign management is critical. Not hard.
Congratulations for coming this far, because it proves you are way ahead of the majority. How do I know this?
Google Analytics… Read on.
Many strike out with out a plan, never considering you need one to accurately measure success. When the phone doesn’t ring and no new clients happen, many then blame their web site.
Turn that around. Have a plan, execute that plan and track results, then modify as needed to get your most wanted response. Here’s why.
My article on the marketing funnel explains my funnel design for anyone selling professional services. It required planning because a funnel directs things without spilling any right?
I watch Google Analytics data to know it works.
Here’s what I know, You should also know about your own site with proper seo campaign management.
- How many visitors I get
- Where visitors come from
- What keyword was used to find me
- Which page they landed on
- How long did they stay
- What other pages were viewed
- Which links are clicked most often
- My favorite… How many follow my funnel to my most wanted response!
Don’t be alarmed, there is no personal information in the data. Only statistics that help you understand what happens on site.
The Goal for any Manager
At the very minimum, know how SEO is done or you can not effectively determine it is working, even if someone sends you monthly reports.
- Are the keywords you used finding you?
- Is your funnel working?
- How many follow your funnel versus stray away?
- How many complete your most wanted response?
- Super important… When the phone rings, do you always ASK…
How did you find us?
How much you know is up to you, because there is a ton you can learn from site statistics. Even high dollar conventional advertising results can not tell you this stuff.
Here at CannonFire, Google Analytics seo campaign management is standard issue and a high priority.
For one thing is it’s free to use; Most importantly is having the knowledge you need to be successful.
