Web Site Content
SEO web site content, or search engine optimized content, has two goals: To rank well in the
search engines and to fulfill your readers. Both require the proper use of
keywords.
Well written but un-optimized content by itself may seem fine. It's appealing, persuasive, calls the reader to action, all of that... but without being optimized and search engine friendly, those pages will not be enjoyed by many readers.
Those are the pages lost in the "back forty" of the search engine results. That's time and money spent for nothing.
As professional web content providers, our job is to give both prospective clients and the search engines something equally rewarding to sink their teeth into: The proper balance of keyword use plus good copy. At all times, we're guiding your reader down the path to your Most Wanted Response.
Optimized Web Site Content Guidelines
First rule of the day for SEO copy writing is having accurate keyword research. The CannonFire process covers this base from the start, and builds marketing strategies to detailed outlines that are used in this Content Creation phase.
No keywords, no success. Keywords are the terms people use at search engines to find things, like "web site design."
There are 5 basic areas that require your attention when writing SEO web site content. They ALL require the proper use of keywords.
- Site Title
- Meta Tags
- Page Titles
- Content
- Content Links
The above are parts of every web page. Proper creation of each means your visitor will first find your page as listed in the search engines, and next, be compelled to click on to your site.
Web Site Content PreSells Your Service
With research and planning behind us at this point, our task as web content providers is to take the intricacies of your business (from your Web Site Content Guide) and turn them into SEO content that guides, enlightens and persuades readers.
Your MWR, most wanted response, is written into the text and guides the reader through your marketing funnel. Read a Special Report here on creating marketing funnels.
A web site filled with keyword-rich content is inherently focused on your customers. Every page is written around a keyword phrase people use as they search.
With the best keywords, we get right to their topic of interest and to the heart of your business at the same time. We optimize your web content for the SEs, while creating value and readability for your visitors.
With Optimized web site content in hand you're ready for the Site Design phase. The CannonFire process means better website roi.
If you want to learn more about effective web site content, download a free copy of The Netwriting Masters Course from our Help Guides. Valuable information is there for any web content provider, from beginner to seasoned pro.
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