Web Site Marketing Strategies Need This
All web site marketing strategies must consider the cold hard facts. And, as hard headed as us engineer types can be, I’m totally convinced of several issues affecting site performance.
I write today because I study Google Analytics results daily and know it’s a fact…
You Got 3 Clicks and 3 Minutes!
To do what you ask?
- Get the readers attention to what you say.
- To deliver your main message.
- And… to get the reader to your most wanted response.
My own site statistics, along with many more, support what I am saying here. This is not some story I read somewhere, its cold hard facts. To support that, one of the internet’s main benefits is saving time finding what you are seeking.
In tracking our web site marketing strategies and the results, the data says clearly users do not take a lot of time looking in one place. Take the hint is what I say.
OK, You Got 3 Minutes.. Now what?
Once traffic arrives, the best web site marketing strategies for professionals selling services online are explained in my online marketing funnel article here. (opens 2nd window). The funnel must be designed to guide the reader, swiftly along to your most wanted response.
- On landing, allow the visitor to focus. Real pretty, flashy web sites are distracting to that need.
- Make sure how you get from page to page is clearly marked and the words you use are descriptive of what you will find there.
- First describe the benefits your services offer.
- Next describe who you work with.
- Next talk about how you do what you do.
- Then discuss who you are, what qualifies you to do what you do.
- So be brief and to the point for what you have to say.
- Speak in people terms not professional lingo.
- Practice KISS, keep it simple.
At this point your 3 minutes is running out!
If the funnel is right and what you said was right, your visitor has landed on your most wanted response.
Mine is to sign up for CannonFire, my newsletter because..
- I want to stay in touch because I do not really expect them to buy today.
- I do want to begin a business relationship today.
- I do want them to come back again real soon.
- And, if they do want to contact me today, they can do that on any page of my site.
So I spend the last of my 3 minutes offering information exclusive and important to their interest. I do that with what most people like, free stuff. With one Major Rule.. Make it valuable. You have heard the term you have to give to get? It applies here extremely well.
Of all the web site marketing strategies out there, do not ignore your mailing list, ever.
Time is running out I know… so do this.
Signup for CannonFire, I promise to provide proven web site marketing strategies information that gets more clients.
Read more about the marketing funnel needed for professionals selling services. Read again and again until you get it.
And if you doubt me at all, get familiar with Google Analytics.
